Why do we sometimes forget things within 10 seconds, and struggle to remember it?

Question: Why do we sometimes forget things within 10 seconds, and struggle to remember it?
- Keywords:
  forget,
  remember
Asked by FoXx to Georgina on 13 Nov 2017.
- Georgina Hazell answered on 13 Nov 2017:
  
  Things that are stored in short term memory are not always converted to long-term memory (particularly if we get distracted).

FoXx commented on 14 Nov 2017:

Oh, Right. Thanks! Also, is there any ways to remember it immediately after or is that impossible?

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Question: Why do we sometimes forget things within 10 seconds, and struggle to remember it?